What’s the ROI from Social Media for a hospital?

Did you know there’s a hospital in the US whose web site gets 2,000,000 hits a month?

Did you know that same hospital tracks how patients made the decision to use their services?

Did you know that more than $2,400,000 dollars in fees came about as a direct result of the web site?

I’d bet the ROI on that exceeds everything else in the hospital.

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