Business Innovation: Hamsters Only Bounce Once

Hamsters only bounce once—next time I will read the fine print.  This was the lesson I learned today from my thirteen-year-old son as he tried to hold my nine-year-old son’s hamster—I keep wanting to insert a ‘p’ after the ‘m’, but my inability to spell will not affect the hapmster’s condition.

So, from hamsters to the Soviets—those too young to remember the Soviets, Google it.  I am reading a book about the latter years of Stalin’s reign.  In the book Nikita Khrushchev, while dedicating a school, reportedly stated the USSR needed highly productive, healthy scientists, engineers, and gold-medal athletes.

The implication of Nikita’s pronouncement was the country did not need any poets, philosophers, and priests.  It needed productivity that could be measured and quantified; success that could be timed with a stopwatch.

Perhaps it is the cynic in me, but those few paragraphs reminded me immediately of how individual American corporations are run.  After all, is not that what our firms do?  We measure and quantify and time.  Whether it is earnings per share or inventory or supply change.  We tend to think and act that business success is all about the numbers, that if we study them hard enough, we will divine how to move forward.

How well is that working?  The hamster wheel is no longer spinning.  How many new ideas have resulted from the approach of quantification?  Every company can measure.  It just so happens what they have been measuring is declining revenues.

Things that do not measure well include strategy and innovation.  Firms cannot increase innovation by twenty percent or execute strategy fifteen seconds faster.  Perhaps there is merit in placing less emphasis on quantitative efforts.  Is it possible that a more qualitative focus would improve the quantitative results?

Innovation 101

The world continues to revolve and to rotate, and yet some mornings, like today, I find myself asking why bother.

Moammar Gadhafi—the name does not even pass Word’s spell check which should tell him something about his popularity—dressed in his Michael Jackson garage sale Thriller outfits is discovering quickly that his Lawrence of Arabia shtick is about as effective as is Congress’ pretense at leading from behind.  Speaking of which, now that Congress are back from Nebraska’s beaches, maybe they can save the country.

What else?  Kim Kardashian is married—whew, I thought that would never end, Jimmy Hoffa has sworn off drinking tea party, and Chaz, minus some of the important parts will be appearing as a man on Dancing with the Stars.  I will be appearing as a giraffe on Animal Planet.

The country keeps getting curiouser and curiouser and where does that leave your business in an economy that has gone Byzantine?  It appears choices are somewhat limited.  Firms can wait until the unknown influencers become known, they can wait for Washington to sort out who’s on first, or they can decide to innovate.

When I think of innovation I think of it as follows: knowledge plus need equals innovation.  To renew or change.  From a firm’s perspective, before innovation can have application, questions must be defined and answered:

·         What is the need:

  • Declining market share
  • Uncertain markets
  • Poor economic conditions
  • New technologies causing obsolescence
  • Entering new markets

·         What knowledge is required

·         What can be renewed

·         What must be changed

Doing today what you were doing yesterday is not the picture of innovating.  It is the first day of the last days of your business.  Moving your production to China, or your call center to India is not innovative, it is cutting cost.  Anyone can cut costs, until there are no more costs to cut.  Then what?  The most effective way to cut costs is to turn off the lights and lock the door.

A manly dog?

On weekends I put my mind on hold and write things that have nothing to do with business. If it gets either of us to smile it was a good use of my time.

A few years ago when I returned home from a 10k race in DC I discovered my wife had purchased a dog, a Bichon.  That may have been its scientific classification, but it looked a lot more like a feather duster.  She named it Lorenzo, after the name of the dog in the Wizard of Oz—I know that dog was named Toto, but telling her that was not going to correct the situation.  I learned she spent twice as much on the dog as I had on my first car.

I did not object—at least verbally—that her dog was about the size of an underfed gerbil.  We had a family of large turkey vultures living in the woods behind our house, so I often encouraged the dog to play outside and get some exercise.  My thought process was simple; perhaps one of the vultures would mistake the dog for a petit four.

Man-dogs should be big.  Big enough to go on runs, large enough to take up most of the bed, and require the use of a drool cup.  They ought not to be the size where one day you may find them inside the bag of your vacuum cleaner.  To be man’s best friend, they need to be friend-sized.  I do not have any friends the size of a throw-toy.  Lorenzo is sized more like something you would expect to find as the prize that comes with a Happy Meal.

What I did object to was taking the gerbil to Pets Mart for a haircut.  After all, the store was only a few miles from our house, and chances were I might run into someone I knew.  It was not healthy putting Lorenzo on a leash, as the weight of even the smallest leash could dislocate his shoulder.  It would have looked like I was walking a Q-tip, so I carried him into the store.

Face it, I was embarrassed, and concerned someone would see through the disguise I was wearing.  The store was full of manly dogs, most of whom were making fun of me.  A stunning blonde was being led down the dog toy aisle by a Great Dane.  I hid inside an eighty pound bag of puppy chow until she disappeared around a corner.

The dog stylist delivered the newly coiffed Lorenzo to me, pink ribbons affixed to his ears–the dog’s ears, not the stylist’s. I told the dog “either take off the ribbons or walk home.”

Turned out Lorenzo was a pretty good dog.  He died at the age of five.  Whoever created dog-year math was wrong on this one.  My first car, a Corvair, lived longer than that.  It’s not like we found him doing the back-stroke in the fish tank, but he was equally as dead.  It was not easy explain that to three children under the age of ten.  There were plenty of tears to go around, and photos of Lorenzo were taped as a eulogy around our house.  I mounted his collar in a small diorama box and placed it on my wife’s desk.

Well, taking on the role of Super-dad, I went out and adopted what appeared to be Lorenzo’s stem-cell clone.  I let everyone know that this time the dog would get haircuts at home, thereby eliminating the need for me to go skulking around Pets Mart.

The status of my lifetime membership in the He-Men’s club is being reconsidered by the membership committee of the Philadelphia Chapter.  To make matters worse, yesterday my client walked into my office and caught me listening to James Blunt.  I think it is time for me to quash the idea of going out to select new drapes.

10 Things Ever Man Should Know

There remain a few things which separate men from the no-opposable-thumbs crowd, but they are in rapid decline.  These come to mind for me, please feel free to add your favorites.

  1. Fitted sheets.  If they were meant to be folded neatly, there would be instructions printed on the package.  They are folded when you buy them because they popped out of a machine that way; give me the machine and I will fold them.  Otherwise, that is why linen closets have doors.
  2. The reason grocery stores went from using paper bags to plastic is because men do not like to do things more than once—like making repeated trips to the car to carry in the bags.  The volume of a grocery cart is designed to hold an amount of food equal to that which a man can carry from the car in plastic bags in a single trip.  Things laying on the bottom rack of the shopping cart do not count in the trip equation—items like eighty pound bags of dog food, cases of soda, and bulk purchases.  If you are unsure if an item is to be counted against the one trip rule, do not purchase it.
  3. Housekeeping. No cleaning is required of any item whose height is one inch higher than that of your spouse—if it cannot be seen it cannot be dirty.  If the cord of the vacuum cleaner was meant to be coiled it would have a built-in coiler.  Your time would be more productive if you did not waste time coiling and uncoiling, a task with zero value-add.
  4. Standardized tests.  Answering questions with the same letter more than three consecutive times will cause your head to implode.  The days when you could score an 800 on the SAT simply by placing your name on the scoring sheet are over.
  5. There is nothing wrong with arguing, until you get to the point in the argument when you know you are wrong.  That part stinks.
  6. Men will communicate better when Microsoft develops a sarcasm font.
  7. If you don’t hear what someone says, and have to ask them to repeat themselves, that is okay—it is a Mulligan.  You get one Mulligan per conversation.  If at the end of the second telling you still have no idea what was said you are responsible to nod your head and act like you get it—this is what is meant by active listening.
  8. On driving.  If a car is attempting to move into your lane, and the driver is not using their turn signal, you are not obligated to let them in.  If the men in other cars notice this violation, it is permissible for the group of men to align their cars in a ‘moving pick’ formation to block the other car from entering or passing.  If the violating driver begins to signal you by using sign language, you are obligated to maintain the moving pick formation even if it means missing your next several exits.
  9. Friends never let friends wear Speedos.
  10. 10. There is no reason to know how to iron or sew on a button.  That’s why there are stores.