I have had a few recent conversations with healthcare executives who have asked the question, “Why are we even discussing adding an interactive Customer Portal since we spent millions of dollars building a patient portal?”
That is a great question. And there is a great answer that drives home the point. The Customer Portal, designed in a UX/UI framework, can be designed to do everything that can be done with a patient portal, and dozens of things the patient portal will never be able to do. Plus, and it is a very big plus, the Customer Portal will serve all of a health system’s stakeholders, not just those individuals whose data happens to be in the EMR. A consumer Portal will help drive population health. And it will help convert consumers to patients.
Each of the features listed under the Customer Portal column can be designed and built today. Please let me know what you think, and what additional features you would add.